Sanrio, a global lifestyle brand, is known for creating the iconic Hello Kitty character in 1974 and offers many other characters such as My Melody, Cinnamoroll, Gudetama and Aggretsuko.
Sanrio was founded on the philosophy of “small gift, big smile”. Since 1960, it has served as the inspiration for providing quality products and services for unique consumer experiences around the world. Sanrio’s business also extends to the entertainment industry with the operation of theme parks. Sanrio offers a wide range of over 50,000 products available in over 130 countries worldwide. Sanrio offers a wide range of toys developed with leading toy brands such as Mattel, Simba, Ravensburger, Lansay, Cijep, D’arpége, IMC, Funko…